Sephora Collection Is Full of Hidden Gems—Here Are 10 of Our Favorites

Walk into a Sephora, and you're bound to leave with more than what you came in for (and we're not judging). Recognized as one of the most frequented beauty stores, offering skincare, haircare, makeup, and so much more, Sephora has become a staple shopping hub for anyone and everyone who needs to replenish their beauty products or wants to try something new.

While Sephora carries nearly every beauty brand under the sun, it's the retailer's very own collection (launched in 1995) that has us swooning as of late. "Sephora Collection is known for amazing formulas, wide shade ranges, and accessible price points," says Sephora beauty director Helen Dagdag, and we must agree.

Ahead, we've rounded up 10 of the best products—in no particular order—from the Sephora Collection and chatted with Dagdag to get the full scoop on each. Read on for more.

PRO Brushes

Sephora Collection PRO Foundation Brush #56 $30.00

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With brushes available for all your makeup needs, you'll want to consider the Sephora Collection PRO range the next time you need new makeup brushes. "The PRO Foundation Brush #56 is a Sephora Beauty Advisor and client favorite," Dagdag tells us. "It's an incredibly versatile brush—it can apply light to full coverage foundation seamlessly. The medium size allows for great control, so it also applies cream highlighter and cream blush beautifully." We're sold.

Cream Lip Stain Liquid Lipstick

Sephora Collection Cream Lip Stain Liquid Lipstick $15.00

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Whether you're looking for a soft nude or vivacious red, we predict you'll find more than one shade of the Cream Stain Liquid Lipstick you're obsessed with—after all, there are more than 70 to choose from. Dagdag sings the praises of one particular hue, "'Always Red,' which is a tried and true staple. It has been written about and worn by nearly everyone who loves the Sephora Collection," she says. "It wears well and looks good on every skin tone—the embodiment of a classic red lip!" We'll take one, please.

Waterproof 12HR Retractable Eyeliner Pencil

Sephora Collection Waterproof 12HR Retractable Eyeliner Pencil $13.00

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The Waterproof 12HR Retractable Eyeliner Pencil comes in 18 shades and three different finishes, making it a no-brainer choice if you want to try out some new pencils. "Eyeliner can completely change your look, and the shimmer, glitter, and matte finishes in this liner are an affordable way" to update your look, says Dagdag. "The simple retractable pencil glides on seamlessly, and it's perfect to use on the go without any sharpeners (although it has a sharpener and smudger on the end if needed)."

Total Coverage Sponge

Sephora Collection Total Coverage Sponge $12.00

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Application tools are just as important as high-performance makeup products. The Total Coverage Sponge is a long-standing favorite of Dagdag's. With a unique, edge-less shape, you can use it to apply and blend foundation and other cream and liquid products, like concealer, highlighter, and even blush.

Colorful Blush

Sephora Collection Colorful Blush $14.00

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The "Colorful Blush has a well-deserved spotlight in social media and is a favorite among makeup artists," says Dagdag. "The recognition for this product is well-deserved due to its wide color range and long-lasting wear." Available in shimmer and matte finishes, the powder formula can be worn alone or layered on cream blush for a lasting finish.

Outrageous Lip Plumping Gloss

Sephora Collection Outrageous Lip Plumping Gloss $13.00

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Who doesn't love a lip-plumping gloss? The Outrageous Lip Plumping Gloss is available in eight high-shine shades and is enriched with moisturizing sunflower seed oil, ginger root oil, and peppermint. Apply generously on bare lips or over lipstick, and let the plumping benefits begin.

Colorful Waterproof Eyeshadow and Eyeliner Multi-Stick

Sephora Collection Colorful Waterproof Eyeshadow and Eyeliner Multi-Stick $14.00

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"Since its launch, the Colorful Waterproof Eyeshadow and Eyeliner Multi-Stick has quickly [become] a crowd favorite," says Dagdag. "It comes in 25 shades and glides on very easily. You can wear the product as a shadow, base, or eyeliner—it makes doing eye makeup simple and quick." We love a multi-tasking product that gets the job done and delivers great results.

Retractable EyeBrow Pencil - Waterproof

Sephora Collection Retractable EyeBrow Pencil - Waterproof $12.00

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If you want your brows to stay put, try opting for a pencil with a waterproof formula. The Retractable EyeBrow Pencil is a fantastic choice. "It comes in 12 shades, and there's an option for all hair colors," Dagdag tells us. The brush on the end allows for grooming and perfecting each brow hair just how you like.

Best Skin Ever Liquid Foundation

Sephora Collection Best Skin Ever Liquid Foundation $20.00

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The Best Skin Ever Liquid Foundation comes in 50 shades, so you can easily find your perfect match, and it's extremely affordable. Dagdag is a big fan: "It has medium flexible coverage with a natural finish, meaning you can build coverage and adapt the finish by applying powder or mixing in shimmers," she says. "It is a super versatile formula—I have four different shades for each season change."

Cleansing + Exfoliating Wipes

Sephora Collection Cleansing + Exfoliating Wipes $6.00

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The Cleansing + Exfoliating Wipes live up to their name and get the job done—and affordably, at that. With mini and full-size options, you can stock up on a few packs to ensure you'll always have a wipe handy for any unforeseen makeup emergencies. The collection includes five types of wipes, including hydrating and dual-exfoliating.